Product design of Flowphorm company: Nutrition for the ambitious

Challenge:

Flowphorm approached us with a vision: to develop a range of supplements for hardworking individuals - those who push their limits during the day and deserve quality rest at night. They needed product design that would not only stand out on the shelves, but also speak to the effectiveness and premium nature of their nootropics and relaxation gummies.

Approach:

Our design philosophy focused on the concept of "vitality meets tranquility". We aimed to embody the dynamic lifestyle of our target consumers while expressing the calming effects of the products.

Implementation:

• Nootropics Gummies: For individuals seeking mental clarity, we opted for a sharp, clear packaging that represented cognitive sharpness.

• Sleep Chews: The design here had to evoke tranquility. We used cool tones and soft shapes that suggested peace and tranquility.

• Relax Gummies: To appeal to those seeking a moment of peace in a hectic schedule, we used smooth lines and a peaceful color palette.

• Everyday Essentials Gummy Candies: This packaging was focused on balance, combining vibrant colors with a clean, informative layout that conveyed everyday support.

Results:

The resulting product range was evidence of purposeful, intelligent design. The packaging of each product was a clear indicator of its intention and provided a visual reference to the promise it held: perfect performance and ultimate relaxation.